Good
- Accessibility
- Web standards were developed to ensure the web is largely accessible#
- Colour paradigms can be used to associate colours with a brand
- Makes the brand more memorable, i.e., red & yellow for McDonalds
- Colour paradigms are predicable, making the web easier to use
- Unicode supports a large set of characters
Bad
- Accessibility
- Sites may not follow the standards reducing accessibility
- Colour paradigms may be used to exploit human behaviour
- Colours can be used to cause an emotional response
- ASCII/Extended ASCII fail to support a large set of characters and limit the reader to Latin-based languages